Trigger Email Open Rates Soar: Trend Report

|  by Beth Negus Viveiros

Triggered email messages had 96% higher open rates and 125% higher clickthrough rates than "business as usual" messages in the fourth quarter of 2011, according to recent statistics from the Direct Marketing Association's Email Experience Council and Epsilon.

Emails We Love: Spider-Man Swings Into An App

|  by Beth Negus Viveiros

I recently purchased tickets to take my kids to see "Spider-Man: Turn Off the Dark" on Broadway during spring school vacation. The kids are pretty excited, and so are their dad and I. Hey, it's Spider-Man, it's singing and dancing, what more could you need? Well, how about an app?