Marketers Unprepared for Cross-Channel Marketing: Forrester
Marketers are unprepared to take on cross-channel marketing considering that 78% believe the strategy is either “important” or “very important” to their business.
Marketers are unprepared to take on cross-channel marketing considering that 78% believe the strategy is either “important” or “very important” to their business.
So, did you dash to the malls or to your laptop/tablet/phone on a tryptophan high last week? A lot of folks did, and their way was guided by search results and email deals.
Smartphones, tablets, great deals and viral sharing push Cyber Monday spending.
Lists featured this week include Ranger Rick Jr., Seattle Met Magazine and Zantrio Email.
Black Friday sales were up, as consumers shopped both online and instore in droves. Here's a round-up of the weekend's stats and trends.
It's beginning to look a lot like Christmas—because my inbox is bulging at the seams with offers for Black Friday. Here's a round-up of what some retailers sent, including Orvis, Hot Topic and Sears.
While businesses devote billions of dollars in advertising, promotions and marketing resources to the external marketplace, many are ignoring critical internal audiences—their own employees.
Thanks to an abundance of files on the market, consumer email list rental prices are at an all-time low, according to Worldata's fall 2012 list price index.
List featured this week include Drapers & Damon’s and Deseret Book Catalog Blow-In.
"If you don't apply the right processes behind [a marketing automation system], then you've bought a very expensive email system," says Debbie Qaqish, chief revenue marketing officer, Pedowitz Group.