The Right Way to Grow Your Email Subscriber Base

|  by Beth Negus Viveiros

Many marketers wrestle with how to best grow their email subscriber lists. There are plenty of options, but they all have different pros and cons—and sometimes even legal consequences. From worst to better, here’s a quick rundown on some of these tactics and the pluses and pitfalls of each.

Tips for Better Holiday Email Marketing Campaigns

|  by Beth Negus Viveiros

Fortunately for retailers working to increase their percentage of the estimated $873 to $877 billion in total holiday sales, setting up email marketing for holiday shoppers takes less time than it does to untangle the lights and unpack the ornaments. Here's some tips to put together an effective holiday email campaign.

What Ethnic Groups Will Be Lucrative for DMers?

|  by Beth Negus Viveiros

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: Going forward, what ethnic groups or segments do you see as lucrative for direct marketers?

Email Tricks and Treats

|  by Beth Negus Viveiros

One of the best parts of Halloween was always dumping out the Trick or Treat bag at the end of the night, to see what kind of haul you got. I did the same with my inbox this morning. Here's what I found. The Natick Collection sent an email invite to ...

Is Traditional Media Still Important?

|  by Beth Negus Viveiros

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: As online and mobile media continue to grow, are traditional media like package inserts, statement stuffers, door hangars and the like still important name sources?

Hearst, Experian Team Up To Model And Score Commitment

|  by Beth Negus Viveiros

When a marketer delivers goods in advance of payment, as in a "bill me" situation, there is a greater possibility of a lack of commitment on the prospect's part. And that can result in higher levels of non-paying customers. Unfortunately for magazine publishers, bill me options for subscription requests are fairly standard. For Hearst Magazines,…