Driving Webinar Registrations and Attendance

Posted on by Beth Negus Viveiros

Driving registration is the number one challenge for marketers trying to stage successful webinars, according to a recent benchmark report by ON24.

Forty-two percent of respondents cited this as their main challenge. Other hurdles included providing an engaging experience (30.5%), getting attendee feedback (10.5%) and extending the life/value of webinars (16.2%).

On any given day, consumers and professionals have oddles of webinars to choose from. How do you get them to sign up for—and then actually attend—your event?

On Thursday, Dec. 11 at 1 pm ET/ 10 am PT, join Mark Bornstein, director of content marketing for ON24 for a live webinar, “How to Drive Webinar Registration and Attendance in 2015.” The free webinar will cover how to create compelling emails, ways to increase audience receptivity, benchmark data on promotional best practices, how to use personalization to increase response and more.

Bornstein will share insights from the over 23,000 webinars ON24 supports annually, and offer data from its benchmark report, which reviewed data from over 2,300 webinars offered by 500 different organizations.

ON24’s research shows that emails are still a highly effective way to drive webinar attendance. What type of creative works? Short and to the point works, with a strong opening statement. Use bullets to highlight your content and focus on your value proposition—but don’t over promise.

For more, attend ON24 and Chief Marketer’s free live webinar on Thurs. Dec 11. Click here to register.



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