The Road to Customer Obsession

Posted on by Beth Negus Viveiros

ABM-network-people-640There are numerous technologies and touchpoints that help customers and brands interact with each other today.

Customers are savvier—and more informed—than ever before. That has created a new normal where the only way companies can survive and thrive is to deliver meaningful, personal experiences.

Is your marketing organization ready to lead the way? Join us on Wednesday, March 30 at 2 pm EST for a free live webinar, “Marketing in the Engagement Economy,” where we’ll explore how businesses can transform themselves into customer-obsessed enterprises, ways an engagement platform can enable brands to connect with customers, and ideas for being a successful business leader in 2017 and beyond.

Leading the webinar will be Shar VanBoskirk, vice president and principal analyst serving CMO professionals at Forrester, and Matt Zilli, vice president, product & segment marketing at Marketo.

VanBoskirk has been with Forrester for 12 years, and has been instrumental in the development of many of the company’s interactive marketing program evaluation methodologies, training courses, and marketing planning tools. Zilli joined Marketo in 2013, and was previously with Texas Instruments and Rovi Corp, and helped launch LineStream Technologies.

“A total customer-obsessed transformation can be daunting because of the completeness it requires,” VanBoskirk recently blogged. “So many companies we talk to get overwhelmed at the idea of having to change every single part of their business, so they do nothing instead.”

Join us to learn more about how your organization can become customer obsessed, and put your customer at the center of your operating model. Busy on March 30? Register now and watch on-demand after the live event.  




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