Beth Negus Viveiros, Author at Chief Marketer

Whirlpool & Firestone Building Products’ B2B Live Event Tips

Whirlpool and Firestone Building Products shared their strategies for successful B2B live events at Connect to Convert this week.

Agencies

B2B Connect to Convert: Lead Gen, Brand Buzz, An Eclipse & More

Here’s some of the highlights from B2B Connect to Convert, with everything from building buzz and brand to copywriting tips and an eclipse.

Agencies

10 Tips for Creating B2B Copy that Connects

Do your words really capture prospects’ attention? a
At B2B Connect to Convert this week, Nancy Harhut shared a
key ideas for better B2B copy writing in a content master class.

Agencies

B2B Sales and Marketing Alignment Improving: Survey

Alignment between B2B sales and marketing teams is improving, increasing the opportunities for account based marketing, according to a new survey from Televerde.

Agencies

Majority of Marketers Unsatisfied With Attribution: Report

Only 7.1 percent of marketers are truly satisfied with their organization’s marketing attribution efforts, according to a new report from the DMA.

Agencies

Touchtown Engages Senior Centers With Marketing Automation

Marketing automation is helping Touchtown get user-friendly tech solutions into the hands of seniors, and gently welcome them to the digital age.

Agencies

What Are the Biggest B2B Pain Points?

Are you a B2B marketer feeling the pain? You’re not alone. We asked several of our speakers at this month’s B2B Connect to Convert summit what they thought were the biggest challenges facing B2B marketers today.