Beth Negus Viveiros, Author at Chief Marketer

An obvious benefit of B2B ecommerce is selling more product, but it can also be an effective way to boost SEO and global branding.

Social

LinkedIn is a valuable resource for B2B marketers. Here’s nine ideas
to help brands and individuals get the most out of the platform.

Social media influencer Casey Neistat’s “feud” last week with Burger King
is an example of a battle where everybody wins.

CMO Chris Hummel shares how an integrated b2b ecommerce portal
is helping United Rentals boost ROI and customer engagement.

Email

Condé Nast International is launching Vogue Business
to connect with fashion industry professionals.

A dip in consumer confidence thanks to the government shutdown
and privacy laws are among marketers’ biggest worries for the new year.

CMO Andrea Brody shared the opportunities and challenges the
Atlanta-based firm faces in connecting with B2B decision makers.

New research indicates that hiring to fill open
marketing positions might take longer than you think.

Shutterstock is rolling out its first brand marketing campaign in six years,
to help educate prospects about the depth of its stock image library.

A higher priority on marketing is one of the top drivers of budget
growth at B2B tech companies, according to a new survey.