Articles by Beth Negus Viveiros

New research shows that airports present a key opportunity for B2B brands to connect with business decision makers on the go.

Content marketing can help brands create an engaged, addressable database— in 2019, that's one of the most valuable assets any company can have.

7-Eleven is collaborating with the NCAA and BodyArmor on a March Madness AR game where customers can play their own three point challenge.

Corporate credit card Brex is targeting start-ups with a campaign in NYC poking fun at the corporate card funded Fyre Festival fiasco.

Food & Wine launched F&W Pro this week, a new content hub for professionals in the food and beverage industry.

A unified database across multiple channels is enabling Lenox to have a single view customers and uncover insights for marketing opportunities.

The next great frontier of growth for Amazon may lie in B2B, according to Bank of America analyst Justin Post.

Finding the right accounts and measuring success are among the biggest hurdles when it comes to successfully implementing ABM.

Marketing leaders from Forbes, Lemonade, Unilever and more share ideas for how to get your brand noticed.

Facebook Stories Ads can't compromise on visuals, and they need a clear call to action. Here's five tips for engaging users through this medium.