Articles by Beth Negus Viveiros

ComScore projects that 50 percent of all queries will be voice searches by 2020. Here are three search trends to watch to get noticed in 2019.

Traditional business intelligence (BI) approaches don't fit the bill when it comes to real-time data analysis requirements in digital marketing.

The NBA franchise has created Pistons Partner Connect, an opportunity for corporate advertisers to make business connections.

Microsoft is targeting retailers with a new B2B thought leadership campaign centering on how data-driven strategies can drive customer-first retail engagement.

EyeMed is one of many brands turning to the old school tactic of direct mail to engage modern B2B buyers.

An obvious benefit of B2B ecommerce is selling more product, but it can also be an effective way to boost SEO and global branding.

LinkedIn is a valuable resource for B2B marketers. Here's nine ideas to help brands and individuals get the most out of the platform.

Social media influencer Casey Neistat’s “feud” last week with Burger King is an example of a battle where everybody wins.

David Ogilvy considered Claude Hopkins' work required reading last century. Here's why it still appplies to digital marketing in 2019.

Market research is crucial for consumer insight, and the landscape is constantly evolving. Here’s 3 things to consider to differentiate your brand in 2019.