The Evolution of Search: 3 Things to Know in 2019
ComScore projects that 50 percent of all queries will be voice searches by 2020. Here are three search trends to watch to get noticed in 2019.
Articles by Beth Negus Viveiros
How Embedded BI Can Help Digital Marketing
Traditional business intelligence (BI) approaches don't fit the bill when it comes to real-time data analysis requirements in digital marketing.
Detroit Pistons Help B2B Brands “Speed Date”
The NBA franchise has created Pistons Partner Connect, an opportunity for corporate advertisers to make business connections.
Microsoft Launches B2B Campaign Targeting Retailers
Microsoft is targeting retailers with a new B2B thought leadership campaign centering on how data-driven strategies can drive customer-first retail engagement.
Direct Mail Helps EyeMed Get Seen By Prospects
EyeMed is one of many brands turning to the old school tactic of direct mail to engage modern B2B buyers.
Using B2B Ecommerce to Boost Global Reach
An obvious benefit of B2B ecommerce is selling more product, but it can also be an effective way to boost SEO and global branding.
9 Tips for Optimizing Your LinkedIn Presence
LinkedIn is a valuable resource for B2B marketers. Here's nine ideas to help brands and individuals get the most out of the platform.
A Happy Ending to Burger King’s Social Media “Feud” With Casey Neistat
Social media influencer Casey Neistat’s “feud” last week with Burger King is an example of a battle where everybody wins.
Learning From the Past: Digital Marketing Advice from 1923
David Ogilvy considered Claude Hopkins' work required reading last century. Here's why it still appplies to digital marketing in 2019.
Three Ways to Leverage Market Research in 2019
Market research is crucial for consumer insight, and the landscape is constantly evolving. Here’s 3 things to consider to differentiate your brand in 2019.
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