Articles by Beth Negus Viveiros

If your brand is in the market for a B2B influencer, you probably can’t afford a big celebrity. But chances are, you don’t need one anyway.

Hiscox launched a new campaign this week designed to highlight the unique insurance needs of small businesses.

While many brands are rushing to increase their social presence, Lush UK is doing just the opposite.

Brand reputation often hinges on whether a company actually delivers on what it promises consumers.

Here are four tips to help prove the value of PR in marketing to your company's c-suite.

B2B manufacturing firms are falling short when it comes to digital experience, according to a new report from Gartner.

Consider these five ideas for making your multicultural marketing campaigns inclusive.

Less than one in five B2B firms are using AI, but the majority of those already on the AI train are forecasting a double-digit lift in the next two years.

Consider these steps to find your center of gravity to keep the audience —and the presenter—focused and engaged with your presentation.

Citrix CMO Tim Minahan shares how the brand is leveraging a partnership with Aston Martin Red Bull Racing to create engagement with B2B decision makers.