There are more than 4,600 Walmart brick-and-mortar stores spread across the U.S. But in promoting its new fashion collections and convenient online shopping experience, the brand wanted to engage consumers where they are—anywhere—and offer a trendy, luxe and convenient experience. Kicking off the fall fashion season, Walmart in September launched the Walmart Style Tour, which […]

With AI, everyone’s talking about efficiency, scale, and optimization. But at BlackWeek’s “Diverse Data Matters – DE&AI” session, the conversation took a turn — toward the very real blind spots lurking in AI’s algorithms. 

For more than a decade, EventTrack has been the leading and largest annual research study on experiential marketing. There’s nothing else like it. Six Surveys in One Report. Separate surveys were initiated to consumer event marketers, b-to-b event marketers, corporate trade show exhibitors—plus attendees at consumer events, b-to-b events and trade shows. Fortune 1000 Insights. From spending, […]

We discuss the rise of curation in programmatic buying and the current backlash. Is curation an ad network with new window dressing? And will it save or undermine the open web?

Thursday, October 24, 2024 Good morning! It’s Thursday, and this is your monthly Gaming Brief. Goku and the gang are back. Anime fighting games are back in vogue this month thanks to the release of Bandai Namco Entertainment’s Dragon Ball: Sparking! ZERO on Oct. 11. The title has sold over three million copies since its […]

As the U.S. election approaches, PR professionals face a dilemma: surrender to a sea of politically-dominated coverage or navigate onward and continue pitching media?

Fans around the world tuned in to Netflix’s “Squid Game” in 2021, making it the most-watched (non-English) TV show in the brand’s history—and they’ve been clamoring for more of the South Korean thriller series ever since. So with the debut of season two finally arriving on Dec. 26, the streaming service and another global powerhouse, […]

Marketers can drive incremental revenue by fixing what is already in place and ‘pick up the fruit on the ground,’ said Lowe’s CMO Jennifer Wilson.   Jennifer Wilson, chief marketing officer at Lowe’s, is digging into loyalty and value.  The home improvement chain executive detailed ways, such as its new loyalty program and children’s classes, […]

Ad-free subscriptions are coming to social media. Snapchat was actually one of the first social platforms to offer a monthly subscription, starting in 2022. Its $3.99 Snapchat+ plan provides subscribers with exclusive, experimental and prerelease features (but still features ads). Snapchat+ had 11 million subscribers in August 2024, an increase of 6 million since September […]

Today we review the basics of Language Learning Models also known as Large Language Models and how they influence artificial intelligence.