Infographic: 68% of Marketers Plan to Increase Data-Related Marketing Spending in 2013
Infogroup Targeting Solutions (ITS) and Yesmail Interactive have partnered to take a look at how companies plan on responding to the surge of “big data” in 2013. One of the fruits of that research is an infographic, which includes the following findings:
– 68 percent of marketers plan to increased data-related spending in 2013
– 83 percent of marketers plan to at least start considering using real-time data
– 78 percent of marketers plan to integrate social media data to drive marketing campaigns in other channels
– 39 percent of marketers aren’t using data such as demographics and purchase behavior to tailor their marketing messages by channel
For more about what marketers need to know about big data in 2013, see our recent article on the topic. The full infographic from ITS and Yesmail is below:
