Content Marketing and Long-Form Content: It’s About Value, Not Words
Should content marketers and professional bloggers consider producing long-form content? According to one analysis, longer-form posts don’t necessarily lead to more engagement. Also, maybe long-form content can be better communicated through other mediums (e.g., e-book, webinar, etc.). But for those who want to dive into the long-form pool, know that there are more challenges there than with shorter pieces of content. Also, it’s important to notes that long-form content isn’t about word length
