DirecTV and Disney have yet to strike a renewed carriage deal even as Week 1 of “Monday Night Football” passed.

Boehringer Ingelheim, the world’s largest independently owned pharmaceutical company headquartered in Ingelheim, Germany, has set out to bring real, tangible change to their exhibition practices. With a schedule of more than 400 events worldwide, Boehringer wanted to represent the company’s commitment to its Sustainable Development for Generations efforts, rooted in the United Nations Sustainable Development […]

Inside a cloaking scam that funneled ad spend to piracy websites. Then: your AI agency assistant is here, and it’s ready to build your media plan.

Viewers – and ad buyers – are giving FAST channels a chance. Still, the FAST channel market has a long way to go, says Michael Scott, VP and head of ad sales & operations at Samsung Ads.

This week’s PR Roundup discusses how to make a brand impact by leaning into football, what Edelman’s new report says about trust at work, and what B2B messages get attention on LinkedIn. 

Doing more with less is the name of the advertising game these days. Strict compliance and privacy laws combined with ever-changing technical restrictions limit the data companies can collect and process for marketing and advertising.  This isn’t a bad thing. Respecting customer privacy is good business, especially as younger generations take action to protect themselves. […]

Fans have been flooding the grounds at the USTA Billie Jean King National Tennis Center since Aug. 26 to catch the action at the 2024 US Open tennis tournament in Queens, NY. In fact, this year’s Opening Day drew 74,641 fans, marking the biggest single-day crowd in the event’s 56-year history. And that’s been a […]

In a conversation with PRNEWS about influencer marketing strategies, Cristy Garcia, CMO at Impact.com, discusses how can brands and influencers can get the most out of their partnerships, where misalignment between the two occurs, and recent research findings conducted on the brand-influencer relationship.

With an election looming in November, CEOs and their reports are spending a lot of time contemplating what changes are on the horizon.

Inherent bias is embedded in all AI training data. This bias is perpetuated by nondiverse teams determining who gets access to it and how it’s used. That bias is then accelerated by the competitive nature of high-power investors whose primary goals are dispersing software and tools to generate outputs for clients and revenue for themselves. […]