Allison Schiff, Author at Chief Marketer

Bob Lord Is A Holdco Skeptic

Bob Lord is back in Agency Land and he’s in the mood to poke a few bears. “Bigger is not always better,” he says on this week’s episode of AdExchanger Talks, referencing the megamerger between Omnicom and IPG. It’s an interesting perspective for someone who worked at an agency holding company for more than a […]

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AdExchanger Talks

Rob Wilk Is All Charged Up About Yahoo’s O&O

Microsoft ad sales vet Rob Wilk joined Yahoo last year to lead revenue for the company’s advertising business with one main goal in mind: to evangelize Yahoo’s owned-and-operated properties. Most advertisers just aren’t aware of the inventory Yahoo has to offer – and that’s on Yahoo.

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AI

A Peek Behind The Curtain At Perplexity’s Nascent But Growing Ads Business

Around 15 years ago, Taz Patel was slinging pop-under ads at Interclick before it was acquired by Yahoo. Now he’s head of advertising at Perplexity, the generative AI startup – valued at $9 billion – that’s angling to disrupt the search engine market and drink Google’s milkshake. It’s a very different vibe. “The thesis is […]

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The Big Story

Tariff Chaos And Yet More Ad Tech M&A

Tariffs are taking effect in the US, and advertisers are shook. Our special guest, Madison and Wall’s Brian Wieser, weighs in on the “blindingly obvious” consequences of implementing tariffs, including supply-chain disruptions that lead to a pullback in ad spend. You can’t promote what you can’t produce. Plus: the rationale behind Publicis’ acquisition of Lotame.

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AdExchanger Talks

Teads On The Brain

Now that Teads and Outbrain are one, the vision, explained CEO David Kostman when the deal was first announced, is to become an “end-to-end, full-funnel platform for the open internet.” But what does that mean in plain English?

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AdExchanger Talks

What It Means To Measure ‘True ROI’

What does it take to serve midsize brand clients? How is AI transforming media buying? And why, for the love of god, is measurement still so messed up? Mediastruction CEO and Founding Partner Marilois Snowman has a few thoughts.

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AdExplainer

Why Data Minimization Is A Very Big Deal For Ad Tech

When it comes to data collection, the ad tech industry has long had a hoarder mentality. Gather up as much data as you can from as many sources as possible, store it indefinitely, and if you’re not quite sure what to do with it now, hey, you can always just figure out that part later. […]

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AdExchanger Talks

The Power Of Creative Data

According to CreativeX, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined. So why doesn’t creative get the credit it deserves? Until recently, says Anastasia Leng, CEO and founder of CreativeX, technology wasn’t advanced enough to measure creative decisions at scale.

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AdExchanger Talks

Measurement Real Talk, With INCRMNTAL’s Maor Sadra

Many measurement companies are promoting marketing mix modeling as an easy-to-use solution to overcome signal loss. But that couldn’t be further from the truth, says Maor Sadra, CEO and co-founder of incrementality measurement startup INCRMNTAL.

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