Wayfair.com, the self-proclaimed “largest online retailer of home products and furnishings,” is diving into the flash-sales game with a feature called Daily Fair. It will feature up to seven new deals per day, offering up to 70 percent off on home products spanning a number of categories. Each sale will last 72 hours, which is […]

Mobile event app suite provides marketers with easy-to-use solutions enabling them to maximize the impact of their corporate events.

SlideShare is “the most underutilized content distribution tool – and it’s not even close!” according to Joe Pulizzi. Founder of the Content Marketing Institute. But why aren’t more marketers taking advantage of the presentation platform? The answer seems to be the difficulty of coming up with content ideas for SlideShare presentations. To help marketers overcome […]

More and more consumers are picking up their tablets to do things they used to do on desktop computers. So when will tablets actually overtake PCs in terms of usage? Though the answer to that question remains uncertain, analyst Sameer Singh projects that quarterly shipments of tablets are likely to leapfrog shipments of PCs by […]

Twitter appears to be on the verge of getting a lot more intriguing for those in the business of generating leads. The Twitter Advertising handle posted this today: Learn how to put Twitter to work for your small business! Download our small biz guide now: ads.twitter.com/cards/5wzucr/9 – Twitter Advertising (@TwitterAds) February 19, 2013   The […]

By Debbie Qaqish, principal partner and chief strategy officer for The Pedowitz Group

5 Stages of Change on the Road to Revenue Marketing

Eventility, a platform for organizing and promoting events, clubs, groups, communities and places, has pieced together an infographic showing the benefits of online communities for small businesses. Here are some of the highlights: – 97 percent of consumers look for local businesses online – 73 percent of consumers go online to search for discounts or […]

The sales funnel has been a bastion for marketers and sales teams, but the truth is that the traditional sales funnel hasn’t been relevant for a number of years now. It’s useful because it’s a universally understood visual tool but buying patters have changed so much that it’s time to move on. For one thing, […]

According to comScore, YouTube was the sixth biggest U.S. website in December, boasting 126.9 million unique visitors. It’s also, unsurprisingly, the No. 1 online video site. While it’s clear that there are plenty of eyes watching videos on YouTube, a channel that holds plenty of potential for marketers, how do companies get viewers to actually […]

Social Metrics Pro, the maker of a social media analytics plugin for WordPress, has created an infographic offering a look at 10 creative secrets to use for social media marketing. With more than 9 in 10 businesses using social media to attract new customers, creativity is the key to standing out from that crowd. Here […]