Alphabet is beset on all sides. Antitrust suits across the world portend potential major breakups of the business. Google is collecting nine- and 10-digit fines like they’re going out of style. Its iron grip on the global search market might be loosening at last. And Alphabet’s earnings are absolutely unaffected. The company reported Q4 revenue […]

For some brands, the Super Bowl doesn’t necessarily mean creating a multi-million dollar TV ad during the big game. Many notable promotions don’t even require an actual ad anymore, as the event is now a multi-platform experience for companies and consumers.

Haleon-owned over-the-counter pain medication Panadol is making an effort to be more inclusive in its messaging.

This week’s hot takes on hot topics in experiential marketing cover Tunnels of Love, Zero Bodegas and Lunar New Year celebrations.

Meta said it will continue to invest billions of dollars on AI infrastructure, which will help propel its advertising revenue. Meta, parent company of social media platforms Facebook and Instagram, reported a 22% increase in revenue for 2024, generating $164.50 billion. For Q4, revenue increased 21% year over year to $48.36 billion. Advertising generated roughly […]

An industry narrative is emerging that has the potential to exacerbate the structural flaws in digital advertising rather than usher us into a new paradigm. Some of our industry’s sharpest minds are claiming that we are entering the Outcomes Era.  Instead, I posit that we have been in the Outcomes Era for over a decade. […]

Fox hopes to launch a DTC product by the end of 2025, an announcement that alleviates questions of how Fox will respond to cord-cutting.

Here’s how content marketing used to work: Create great content for your website, and you would attract the attention of potential customers. But with artificial intelligence (AI) rewriting the rules, what happens when this basic principle no longer applies?

The 2024 Ad Quality Report found that over 70% of users now perceive at least half of online ads as untrustworthy—a trend fueled by a 10% year-over-year surge in malvertising levels in 2024. Malvertisers are increasingly exploiting social engineering tactics to deceive users.

Experiential marketing is often billed as big thinking, and thus, big things. But event professionals know that the value is in the moment, and sometimes transforming a space the size of a postage stamp into a tiny brand oasis can create exponentially big impact. Let’s take a look at how micro-experiences are evolving in the […]