Facebook might be the most popular social network and, consequently, the first site to pop into people’s heads when they think about “social promotions.” However, it’s important to remember that emerging social networking sites like Pinterest, Instagram and Google+ warrant consideration when it comes to social media promotions. “Users’ social networking time has become more…
Brafton, an online news content marketing agency, has created an infographic that goes over the 10 best ways to optimize your business YouTube channel. According to the company, more than 70 percent of B2C and B2B companies are investing their money into video marketing in 2013, with Google’s YouTube leading the way with the lion’s…
Local search is growing up before our eyes, but that doesn’t mean it’s still got some maturing to do. The realm is still rife with questions, so to help clear up some of the confusion, Mike Ramsey, president of Nifty Marketing, is here to answer 40 questions about local search. They’re broken up into the…
Outbound lead-generation teams don’t always have the warmest of relationships with sales teams, which means management should keep a close eye on any tension that develops between those two parties. “When the sales team cooperates, and actively participates in the outbound lead generation process, they will bring a tremendous amount of value to the team,…
Today Foursquare announced a subtly sweet feature for small businesses. Users who manage their business on the location-based social network can now choose to display their Twitter handle when someone tweets or checks in at one of their brick-and-mortar locations. Foursquare uses this example: Instead of Melanie Travis’ tweet saying she was “at Butter Lane,”…
By Micky Long, vice president and practice director of lead nurturing, Arketi Group The new year is here, and now is the perfect time for marketers to make (and start on) a few New Year's resolutions related to optimizing lead-nurturing efforts. Here, in no particular order, are five things for consideration:
If you’re a small-business owner, chances are you don’t think much of Twitter’s ability to help you. That’s according to a survey from The Wall Street Journal and Vistage International, which found that just 3 percent of the 835 business owners surveyed said Twitter had the most potential to help them. LinkedIn was on the…
According to Facebook COO Sheryl Sandberg, Facebook Offers have been claimed by nearly 42 million unique users since it launched last year. During the fourth-quarter earnings call Wednesday she also noted that the cost per redemption for marketers compared favorably to other channels, such as email, paid search and display. Back in October, Facebook noted…
We’re continuing our series of profiles of local-commerce companies by featuring Leloca. The purpose of these Q&A interviews is to give local businesses, marketers and others in the industry a look at what some companies out there are doing. These profiles are also meant to highlight different perspectives on the future of the local-commerce industry.…
YP, a local search, media and advertising company, has shared an infographic detailing the mobile search trends to watch for in 2013. It offers an overview of popular mobile local search categories, the importance of proximity and mobile local search seasonality, among other topics. Here are some of the interesting tidbits of information: –
