Articles by

By all accounts, Waze had a great 2012. On Wednesday the company shared some numbers to highlight just how good last year was: –

Today Google announced enhanced AdWords campaigns, a significant upgrade that gives local businesses more flexibility and control in how they reach consumers. It also highlights Google’s desire to make mobile advertising more appealing to small businesses. What’s new? The new enhanced campaigns essentially offer businesses the ability to streamline and fine-tune their AdWords campaigns to…

Location targeting provides a huge boost to the click-through rate (CTR) of mobile ads, according to a new report from Verve Mobile. The study also found that restaurants and retail businesses are ahead of the curve when it comes to location targeting. Types of location-based mobile advertising According to Verve, there are four main types…

By Debbie Qaqish, principal partner and chief strategy officer for The Pedowitz Group This is the first in a series of articles taking the CMO back to school to learn how to drive repeatable, predictable, scalable revenue performance from marketing. We call this "Revenue Marketing."

Pardot, a B2B marketing automation software provider, has created an infographic to delve into the differences between creative-driven and data-driven marketers

Marketers are in the business of communicating with consumers, so it’s important to know how consumers are using social media. Using a report from Edison Research, Social Media Examiner highlights nine findings, including: –

Data is the lifeblood of search marketers, which means when the data is misleading, bad decisions are afoot. Justin Fried, director of search engine marketing at CMI Media, offers a look at nine of the most misleading PPC metrics, including: Impression share: This metric, while sometimes valuable, doesn’t take optimization efforts into account. Time on…

Twitter is in the process of acquiring Bluefin Labs, a social TV analytics company based in Cambridge, Mass., and founded in 2008. In other words, Bluefin measures social media buzz

Inbound marketing will continue to be a significant tool for any business selling things online. However, in 2013 traditional techniques will need to be supplemented by more creative tactics in order to help businesses stand out from an ever-growing crowd. Here are three underutilized visually charged tactics marketers should consider: 1)

Valentine’s Day is more than a overly commercialized holiday you may or may not care about