Company Reports Continued Success With Record Bookings, Revenue and EBITDA, Strategic Company Acquisition, Significant New Customer Wins, and New Global Partners and Products INCLINE VILLAGE, Nev.
Facebook is set to announce its fourth-quarter and full-year results at 5 p.m. EST today. Analyst estimates compiled by Bloomberg point to revenue hitting $1.52 billion in the fourth quarter. Mobile advertising is expected to account for 24 percent of that number, up from 14 percent in the prior quarter, according to Topeka Capital Markets…
WordPress offers a very convenient blogging platform for affiliate marketers. However, getting the most out of it takes some effort and creativity. Here are five steps to ensure that affiliate marketers fully take advantage of WordPress: 1)
According to Amazon.com Inc.’s Form 10-K filing to the SEC, LivingSocial posted a net loss of $650 million for the year ending Dec. 31, 2012. The daily-deals company, of which Amazon purchased 29 percent in the first quarter of 2012, posted a net loss of $499 million in 2011. The book value of Amazon’s investment…
Social media marketing can be broken down into two simple segments: free and paid. According to research commissioned by Vizu, a Nielsen company, and conducted by Digiday, paid social media advertising is a widely utilized channel and is expected to claim a bigger share of budgets in 2013. Free vs. paid The study found that…
Segmenting email lists is an essential element for any email marketing plan. “Segmentation lets you send targeted content that speaks to each buyer persona, boosting their engagement, and in turn, your delivery rate,” according to Chelsea Rio at MailerMailer. She points to numbers from Monetate, which indicate that 30 percent of marketers who segment their…
Today Foursquare unveiled its Foursquare for Business app for iPhone and Android smartphones. In its blog post announcing the new app, the company says it’s meant to make it easier for small-business owners to share news with their customers right from their phones. “With the Foursquare for Business companion app, managers can create a Foursquare…
By Tamara Weintraub, content marketing manager, ReachLocal Trying to measure the return on investment (ROI) from all your marketing can be a headache. But by determining your marketing goals and metrics up front and consistently tracking your results, you can get a better idea on how each of your marketing efforts is performing. Follow these…
Email remains a mainstay for marketers and is outperforming social media, its sexier cohort. Also, paid search is seeing a decline in usage by B2B marketers, and Twitter is the king of social media when it comes to lead generation. These are some of the main findings of Optify’s “2012 B2B Marketing Benchmark Report.” Overview…
MediaWhiz, an integrated digital media and performance marketing agency, has put together an infographic looking at SEO’s shift from optimization for search engines to optimization for users. The infographic includes the following bits of information and advice: –
