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B-to-B Events
B-to-B Dream Team 2025: Meet Jimmy Knowles
When Jimmy Knowles landed his first job, it was like a scene plucked straight out of a movie.
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Marketers
The ‘Taboo’ Of Women’s Health Care Advertising Complicates Access To Treatment
Charli xcx got it right: It’s so confusing sometimes to be a girl. Or, more accurately, a woman trying to access medical treatment. And it’s just as challenging for women’s health care companies trying to reach their audiences. HerMD, a women’s health startup with a focus on menopause and sexual health, has struggled with this […]
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AI
Taking Ad Ops Out of the Weeds: The Stillness Isn’t the Move in the Age of AI
Maybe AI isn’t taking over ad ops. Maybe it’s elevating it. From prompt engineering to creative alignment and data stewardship, ops teams are moving from the weeds to the frontlines of strategy. Here’s what it takes to keep up.
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B-to-C Events
The Brief: Giant F1 Helmets and Goldfish Retrieval Services
This week’s hot takes on hot topics in experiential marketing cover giant F1 helmets, Goldfish Retrieval Services and potty-training parties.
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Programming
Cozy Connection: Get to Know Hallmark’s New President
With Comcast and Warner Bros. Discovery spinning off their linear network businesses, there’s a lot of uncertainty over where other networks shake out.
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Digital & Technology
Internal AI Adoption: Secrets to Upskill PR Teams for AI
This clip explores structured sprints, resource development and the crucial role of surveys in driving successful AI adoption, internally.
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Most Read
Quip taps QR codes to build omnichannel marketing program
Toothbrush brand Quip better tracks and remarkets to customers after implementing QR codes on its packaging. Like most direct-to-consumer brands, oral care brand Quip struggled to gain insights into shoppers who purchased its products at a retail store. Quip launched in 2015 as a direct-to-consumer electric toothbrush brand, coupled with a subscription service for shoppers […]
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Agency Life
Q2: Event Industry People News, Moves and Deals
Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions and launches. Submit your news here. Promotions & Hires George P. Johnson experience marketing agency announced the promotion of Fiona Bruder to global chief executive officer. Bruder takes the helm from Chris Meyer who after 12 years of […]
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Trendwatch
How one US brand benefits as a Temu seller
Toys and entertainment brand PopMarket says Temu is its fastest growing sales channel. The time is right for U.S.-based retailers to sell on Chinese-based marketplace Temu, said Tim Hinsley, senior vice president of retail sales at Alliance Entertainment. PopMarket, which is owned by Alliance Entertainment, began selling on Temu in Q4 2024. Sales started […]
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Agency Life
Agency Forum at EMS: Leaders Talk Shifts, Chaos, Connection
The experiential marketing industry is constantly evolving, but the past five years have been transformative. Despite the new challenges that come with the new territory, agency leaders who joined the annual Agency Forum Panel at the 2025 Experiential Marketing Summit, held in April in Las Vegas, said they are embracing new opportunities—and new capabilities—to meet […]
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