April Berthene
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Shopper/Retail
Target’s VP of Creative Shares Tips After Winning In-House Marketing Agency of the Year
Target’s in-house team of 400 marketers creates worlds and stays true to its brand identity, VP of Creative Scott Swartz says in this Q&A.
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Shopper/Retail
How a Well-Known License Propels a Toothbrush Brand
How U.K.-based toothbrush brand Ordo is breaking into the U.S. by marketing its electric children’s brushes with Squishmallows, Wicked and Minions licenses.
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Shopper/Retail
Naturium CMO Jake Galtere Explains Why Community Is the Skincare Brand’s Superpower
Naturium, the skincare brand owned by E.l.f. Cosmetics, launched a new campaign that features 11 real customers. CMO Jake Galtere shares the details.
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Shopper/Retail
Chewy Chases World Cup Attention With Cuddle Shuttle
The Florida-based pet care brand is capitalizing on The World Cup in its backyard by being a host city sponsor and providing therapy dogs to fans.
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Shopper/Retail
How FragranceNet Weighs the Cost of RCS Marketing
The newer form of text marketing, rich communication services, delivers more engagement from shoppers but a richer price tag for retailers.
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Shopper/Retail
How Helzberg’s New Product Data System Drives Customer Acquisition
Fine jewelry retailer Helzberg increased online sales by 25% and accelerated product launches after implementing a new data asset management system.
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Shopper/Retail
Advance Auto Parts Returns to Brand Campaigns in Time for America’s 250th Birthday
Following its best quarter in five years, Advance Auto Parts is highlighting its 94-year heritage in a new top-of-funnel marketing campaign, said Bruce Starnes, Chief Merchandising Officer.
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Shopper/Retail
Florastor CMO Shares Creator Challenges and An Unexpected Male Customer
Florastor just launched a skin probiotic. CMO Bindu Shah shares why the product is resonating with men, how it keeps tight guardrails on its influencers and how it’s launching a product with Lindsay Hubbard.
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Shopper/Retail
Martha Stewart Shares Marketing Tips To Stay Relevant
In her keynote address at Salesforce Connections, Martha Stewart discusses taking risks, trying new technology and authenticity as a way to stay relevant across generations.
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Shopper/Retail
Fenty Strategizes To Rank in Agentic AI Platforms
After noticing a ‘seismic shift’ in consumers using agentic platforms, Chief Digital Officer at Fenty Beauty Brands shares pillars of how the brand is adapting to the shopper’s new way of discovering products.
