The Army National Guard is presenting sponsor of The Road to WrestleMania 21 Tour, with Mattel as a participating sponsor of the mobile marketing tour.
World Wrestling Entertainment kicks off the 11-week tour Jan. 21 in its hometown of Stamford, CT; the tour runs through April 2, with mall stops scheduled to support WrestleMania 21 events.
The tour, hosted by WWE legend Hillbilly Jim, includes viewing parties, a hall of fame display, WWE Superstar Q&As and video presentations, a video game kiosk and temporary tattoo stations.
The National Guard will host a rock climbing wall and push-up and chin-up stations at tour stops, and distribute recruitment brochures. Velocity Sports & Entertainment, Wilton, CT, and Mobile Media Enterprises, Atlanta, handle the tour.
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