Alloy Inc., which markets to Generation Y reported higher net losses for the fourth quarter of fiscal 2004, and for the entire year.
The New York-based company posted a net loss of $73.3 million for the quarter, compared with $67.6 million for the same period during 2003. This loss included a $73 million non-cash writedown of good will and other intangibles.
Revenue for the quarter totaled $118.1 million, a 1.6% increase over the same quarter in the prior year.
Net merchandise revenue fell by 2.8% to $76.2 million. This was caused primarily by planned reductions in catalog circulation and the closing of poorly performing retail stores.
