Reebok has named Uli Becker to head global marketing for the brand. In the newly structured role, Becker will oversee global product, sports marketing, global brand marketing and global brand public relations for Reebok. The new role begins July 17.
Becker currently heads global brand marketing at Adidas and serves as managing director of Adidas International B.V. Becker succeeds Dennis Baldwin, who leaves Reebok to pursue professional interests, the company said.
Replacing Becker is Eric Liedtke, who currently heads brand marketing at Adidas America. Liedtke will be responsible for communications, p.r. and market research.
Network
