342 results for: storytelling

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CM Weekly 11.12.23

|  by Kaylee Hultgren

CM Weekly November 12, 2023 When we last spoke to Cotopaxi’s Chief Brand Officer Brad Hiranaga, he was just settling into his new gig at the sustainable outdoor apparel brand. He touched on his vision for the mission-driven company, the intricacies of storytelling at a founder-led operation and insights gleaned from leading tops brands at…

CM Weekly 8.16.22

|  by Kaylee Hultgren

CM Weekly August 16, 2022 The future of marketing depends upon two critical functions, according to Broadridge Financial Solutions’ Global CMO Dipti Kachru. “You've got to obsess over your data strategy and your tech stack to be able to optimize and automate,” she told Chief Marketer this week. “That foundation is what's going to help…

CM Weekly 8.14.22

|  by Kaylee Hultgren

CM Weekly August 14, 2022 The future of marketing depends upon two critical functions, according to Broadridge Financial Solutions’ Global CMO Dipti Kachru. “You've got to obsess over your data strategy and your tech stack to be able to optimize and automate,” she told Chief Marketer this week. “That foundation is what's going to help…





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