Search Results For: storytelling

  • viral share

    Storytelling Critical to Viral Video Share

    Learn the top sites for viral video sharing and where the growth is coming from. Entertainment, great storytelling and education are key factors sharing.

  • Storytelling Through Video Puts Selling in the Background

    Video accounts for 64% of all web traffic, and is projected to reach 80% by 2019. In this report, you will find an inside look at how Great Wolf Lodge added storytelling through video as a way to reach Millennials and Hispanics and three social video best practices for digital-first brands.

  • storytelling

    3 Tips for Brand Storytelling

    Storytelling is one of the hottest trends in marketing. A vast majority of B2C and B2B marketers are using the tactic to attract consumers.

  • Special Report: The Art of B2B Storytelling

    Your brand story can’t just convey what you think is important. To resonate, it must be relevant to your customers’ needs and desires. In this Special Report, discover how to use storytelling to make your B2B brand more relevant and engaging.

  • storytelling

    4 Advantages to Storytelling Marketing

    Conveying the story of your brand is not a new concept, however it has become a strategic priority. Forbes.com outlines four benefits to storytelling.

  • 7 Paths to Effective Storytelling in Marketing

    This infographic by The Content Marketing Institute outlines 7 steps to follow to develop great content through storytelling.

  • social storytelling

    Sequential Social Storytelling Bests One-offs

    Tell your brand story through sequential social storytelling and you’ll get better results that the typical campaign.

  • Thrifty Honors Travel Agents, Consumers With Storytelling Contest

    When it comes to planning a vacation, some consumers may forget to thank the middleman responsible for tying it all together—the travel agent. So, Thrifty Car Rental is helping consumers pay homage to their travel agents via a story contest, which …

  • Marketing Storytelling Pays Dividends

    Smart marketers are realizing that they don’t have a choice anymore when it comes to reaching consumers. In today’s business environment, the 4 Ps of marketing can be copied verbatim by an outside competitor. The only separation is communication – how a marketer tells its story.

  • Hospice Direct Mail Fundraising Boosted By Segmentation, Storytelling

    A story that involves a stay in a hospice—a facility geared toward palliative, or end-of-life care—will rarely have a happy ending. So when Capital Hospice turned to a storytelling-reliant creative approach as part of a $15 million capital campaign, one could understand a few raised eyebrows.

    Those eyebrows have been lowered, thanks to a sensitive copywriting team, a reconfiguration of the solicitation package, and some carefully applied segmenting and customization. What else has been lowered? The total number of pieces mailed to previous donors and other individuals it has a relationship with, from 300,000 annually in 2008 and 2009 to 140,000 in 2010.