Search Results For: storytelling

A little incentive goes a long way, especially when it concerns a year’s worth of free travel. American Airlines is offering consumers a chance to win a year’s worth of travel for sharing their unique stories about why they fly as a way to motivate …

Cadillac’s Brand Partnerships and Experiences Lead discusses the concept, messaging and strategic goals behind The ELECTRIQ Theater experience, the company’s new immersive LED installation supporting the LYRIQ.

Amazon Prime Video & Studios Global CMO Ukonwa Ojo talks inclusive creativity at the Forbes 2021 CMO Summit.

Storytelling in Marketing allows consumers to get to know a brand’s personality, authenticity, and values. The use of narrative and storytelling has been proven to help consumers make emotional and personal connections with brands. Brand storytelling is the present and future of marketing- learn more about brand narrative storytelling in this article on UWA Online’s blog, “Storytelling In Marketing: The Importance Of Brand Narrative”.

Storytelling in Marketing allows consumers to get to know a brand’s personality, authenticity, and values. The use of narrative and storytelling has been proven to help consumers make emotional and personal connections with brands. Brand storytelling is the present and future of marketing- learn more about brand narrative storytelling in this article on UWA Online’s blog, “Storytelling In Marketing: The Importance Of Brand Narrative”.

Jodi Williams, GM of global brand and marketing for Air New Zealand, shares
the brand’s strategy of video storytelling as a marketing tool.

Social responsibility storytelling is the new marketing norm for Shell corporate—Malena Cutuli, head of integrated brand communications, fills us in.

Communications expert Rob Biesenbach teaches us how best to connect with consumers through storytelling in marketing.

Consumers are bombarded with content all day long. But what sets successful innovative
storytelling in marketing apart is the thoughtful and meaningful content that
actually makes up the storyline.

Pixar veteran animator and writer Matthew Luhn shares how to leverage the power of emotion in storytelling.