Trends
Retail Marketers Should Plan for Leaner Budgets and Fewer Promos in 2027
With real sales growth near zero, Forrester says retention, differentiation and content will matter more than ad spend, including in answer engines.
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Branding/Marketing
ManTech, Washington Spirit and Just Ice Tea Make the Case for Brand as a Business Driver
At the Mid-Atlantic MarCom Summit, Marketing leaders discussed how they are expected to drive revenue and improve the customer experience, yet many CEOs still don’t see marketing as a primary growth lever.
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Shopper/Retail
Gen Z and Millennials Now Drive Half of Holiday Spending
New data from Deloitte finds shoppers plan to spend 4% more this holiday season, with Gen Z and millennials planning double-digit increases. Deals, early shopping and tech tools will also define 2026 holiday shopping.
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Marketers
AdExchanger Names Lauren Wetzel Of WPP And Kristi Argyilan Of The Trade Desk As 2026 Top Women Special Recognition Award Recipients
FOR IMMEDIATE RELEASE Two of the industry’s most consequential leaders receive the program’s highest individual honors. New York, NY — October 12, 2026 — AdExchanger today named Kristi Argyilan, Chief Commercial Officer at The Trade Desk, and Lauren Wetzel, Global President, Data and Technology Solutions at WPP, as recipients of the 2026 Top Women in […]
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Branding/Marketing
X and Morgan Stanley Bet Financial Chatter Can Drive Trades
At AWNY, Morgan Stanley and X detail their Cashtags partnership, a live test of whether real-time financial interest can drive customer action and how to measure that connection.
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Branding/Marketing
How Hershey, e.l.f. Beauty and LinkedIn Build and Keep Credibility
At Advertising Week New York, major brands like Hershey, LinkedIn and e.l.f. discussed how to build and keep credibility with their audiences.
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Marketers
Nestlé Mexico Had More Scale Than It Knew What To Do With – Until It Unified Its Data
Prior to adopting Treasure AI, Nestlé Mexico had looked at data and targeting on a brand-by-brand basis. Now, its entire portfolio is unified in one system.
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Marketers
How Mitra9 Advertises In A Regulated Industry Rife With Consumer Mistrust
Mitra9’s marketing strategy revolves around education and transparency to ensure that its consumers understand the effects of kratom and kava beverages.
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Marketers
Zoom’s Marketing Challenge Is That It’s Too Well Known For Its Own Good
Ninety-nine percent unaided brand awareness sounds like a marketer’s dream. “What a gift,” said Josh Reed, Zoom’s brand strategy and activation lead, speaking at AdExchanger’s Programmatic IO event in New York City earlier this week – before quickly qualifying the statement. Because it’s a gift, and it also isn’t. Everyone knows what Zoom is. The […]
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Marketers
The Industry’s Best Honored At The 2026 AdExchanger Awards Gala
New York, NY (September 29, 2026) — Advertising and ad tech’s most innovative organizations, technologies and leaders were celebrated this week at the 2026 AdExchanger Awards Gala, held at the New York Marriott Marquis in New York City. More than 250 senior leaders from across advertising, media and ad tech gathered for what has become […]
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Marketers
The New York Liberty’s Lesson in Betting on Brand Before Metrics
At HubSpot’s Unbound conference, the New York Liberty’s Chief Brand Officer details how marketing culture helped the team rebuild its brand and grow its sponsorships.
