2025 - Page 58 of 156 - Chief Marketer

AI In Ads – And Ads In AI

Paul Longo, GM of AI in ads at Microsoft Advertising, breaks down what it means to bring ads into conversational experiences and how AI-powered tools are changing the way advertisers work. Plus: Microsoft may be shutting down the Xandr DSP next year, but that doesn’t mean Microsoft is getting out of the ad tech game.

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Data-Driven Thinking

Bid Collision Is Dead, Long Live Smart Retargeting

Bid collision is a song of the past. Go ahead, use multiple retargeting partners. Just make sure they’re different in kind. In performance marketing, practices that were once best-in-class can quietly create blind spots. Not because marketers get complacent but because the mechanics underneath strategies invisibly evolve, and the mental models often lag behind. Almost […]

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Programming

ESPN, WWE Step Into the Ring

One of the surprises of the day was the announcement that Disney cut a five-year deal with the WWE to make ESPN the exclusive U.S. broadcaster of all of the wrestling company’s premium live events, starting in 2026.

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AI

What Is llms.txt and Why Should Ad Ops Care About It?

llms.txt is the velvet rope between your content and AI crawlers. Here’s how ad ops can turn it into AI-safe inventory, enforce compliance, and turn crawls into cash.

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Media Relations

That Reporter Hates Me: Facing the Facts and Creating Trust with Reporters

Putting your head in the sand and avoiding reporters is not the answer. Be cautious, conduct thorough research and maintain transparency. Both the client and the reporters will benefit.

From

Digital

Tinuiti Report: Q2 Ad Spend Uncovers Opportunities for Brands in Digital Marketplaces

Despite concerns about inflation, tariffs and consumer sentiment, performance marketing agency Tinuiti found that businesses increased their advertising spend across major digital platforms during the Q2 of this year.

Programming

What We’re Listening to: CTAM’s ‘Thinking Out Loud’ with BritBox’s CMO

We’re unabashed fans of CTAM’s “Thinking Out Loud” podcast, which features CEO Vicki Lins interviewing some of media’s top innovators to uncover how they tick. Lins was joined by BritBox CMO Diana Pessin in the latest episode.

From

Cynsiders

Cracking the Streaming Code for Local News

Having been the Vice President of Journalism at the Knight Foundation, Jim Brady knows something about “The Daily Habit Gap: Why Streamers Need Local News.” That will be the panel topic he’ll join at Cynopsis ScreenShift in New York on October 14th. In the meantime, he shared his candid perspectives about the state of TV […]

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Digital & Technology

Influencer Q&A: Tracking ROI, Avoiding Pitfalls, and Knowing When to Walk Away

In a wide-ranging audience Q&A, experts Davitha Tiller of HAVAS and Molly Soloff of Derris, broke down the complexities of influencer marketing for PR—from measuring ROI and sourcing talent to negotiating contracts and evaluating long-term partnerships.

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