Year: 2025
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Shopper/Retail
Retailers are absorbing tariffs, but is that the best move?
A majority of retailers are absorbing at least some of their increased tariff costs. The NRF says that’s not the best move for the economy. Here’s why. The tariff headlines continue to roll in, and retailers need to decide how they are going to handle the increase in costs of goods they import from overseas. […]
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B-to-B Events
Experiential Marketing Trend of the Week: Themed Learning
Gone are the days of one-way conversations. In the post-COVID, value-for-time world that event marketers are building experiences in, themed learning is improving engagement and retention. And the bolder, more playful the theme, the better. Let’s take a look at themed learning in action. Cinema Morgan Stanley at Work caught our attention with an […]
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Acquisition
Nature Made Expands Reach With HelloFresh and Food Influencer Partnership
Nature Made’s recent marketing initiative with HelloFresh is highly targeted, aiming to place product samples of its probiotic directly in the hands of interested consumers. Here’s a deep dive into the vitamin brand’s campaign.
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Social
System1-TikTok Study: Branding Elements and Creator-led Content Improve Short-form Video Ads
Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for brand building and conversion, according to new research from System1 and TikTok.
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Trends
Report: How Brands Can Assuage Shoppers’ Concerns About Tariffs
Facing financial concerns and an unclear future, many shoppers are planning to approach the holiday season differently than they have in the past. A report from Wunderkind outlines what to keep in mind as brands gear up for the holiday shopping rush.
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Festivals & Fan Cons
SDCC 2025: ‘Percy Jackson’ Fans are ‘Claimed’ by the Gods at Disney’s Themed Diner
From the books to the movies to Disney’s hit series, the “Percy Jackson” franchise has attracted throngs of fans. And at San Diego Comic-Con, they lined up for hours for a chance to partake in an immersive diner experience that revealed clues about season two, which follows the second book in the series, “The Sea […]
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B-to-C Events
SDCC 2025: Brawl Stars Takes Fans on a Wild Monorail Ride into the Carnival-themed Starr Park
For its first U.S. activation, mobile game Brawl Stars, developed by Supercell, went big. During San Diego Comic-Con, July 24-27, it popped up an amusement park on a floating barge on San Diego Bay, and more than 4,000 fans went through the 45-minute immersive adventure that spanned a simulated monorail ride and the carnival game-filled […]
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B-to-C Events
SDCC 2025 Video Tour: Activations from Disney, Paramount+, FX, Adult Swim and More
EM’s editors descended on SoCal in July for what is arguably the superfan event of the year—San Diego Comic-Con. Join us for a video tour of a few top SDCC 2025 brand activations that took place outside the convention center, and all across the Gaslamp District. It’s time to let your geek flag fly. […]
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B-to-C Events
Watch The Brief, Live! July 2025 Edition: San Diego Comic-Con
In this special “San Diego Comic-Con Edition,” however, we talk hidden photo ops, clowns in corn fields and activation actors.
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Cynsiders
The Sports Connection
Driving revenue with live content will be one of the hot topics at Cynopsis’ ScreenShift event, taking place October 14 in NYC. Jon Giegengack, Founder and Principal, Hub Entertainment Research, will be on hand to address that topic and more – here’s a peek at his take. The name of your panel is “Winning with […]
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