2014 - Page 4 of 63 - Chief Marketer

2014 Marketing Takeaways

Statistics culled from the past year show that consumers are in control of the purchase cycle and are doing more research online before making purchasing decisions, and successful marketers are providing them with content to support these trends.

Agencies

Bringing Conent, Social & SEO Together

Marketers who leverage content marketing, social media and SEO strategy in concert are seeing big payoffs as a result.

Digital

More Than Half of Online Ads Not Viewable

Google this week released a study showing that 56.1 percent of online ads served on the Google display platforms could never have been actually seen by anyone due to viewability issues.

Agencies

Chief Marketer Listline Dec. 3

Lists featured this week include Stanley Steemer and Tea Party Patriots.

Agencies

Driving Webinar Registrations and Attendance

On any given day, consumers and professionals have oddles of webinars to choose from. How do you get them to sign up for—and then actually attend—your event?

Social

5 Do’s and Don’ts For Social Media Training

Here are five do’s and don’ts for brands looking to reap the benefits of a workforce properly engaged on social media.

Agencies

Making an Authentic Millennial Mom-Brand Connection

Forty-two percent of Millennial-aged mothers believe that most advertising and marketing isn’t geared to them.

Agencies

Mobile Fuels Cyber Weekend

Consumers turned to mobile devices more than ever before on the year’s biggest retail weekend, with mobile traffic accounting for more than half of all online traffic this past Saturday and Sunday.

Digital

Gauging Digital Demand Generation

A new global B2B benchmarking study is aimed at gauging digital demand generation and assessing the digital marketing maturity of the business marketing community.