Year: 2014
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Social
Consumer Reviews and Retail Success
Bazaarvoice has released a report analyzing over 100,000 pieces of consumer-written content and traffic trends, and the results show engaged shoppers who are reading reviews are more likely to buy.
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Social
NASA’s Giant Step in Social Media
Learn how NASA is building social colonies to raise awareness.
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Agencies
Emotion Beats Data in B2B Decision Making: Study
65% of executives responding to a new survey from gyro and The Fortune Group say that subjective factors that can’t be quantified make a difference when evaluating competing proposals.
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Agencies
Chief Marketer Listline July 15
Lists featured this week include the National Museum of Women in the Arts and SurvivalEmpire.com.
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Data & Analytics
B2B LeadsCon and LeadsCon NY: Speaker Previews
Check out these preview interviews with some of the stellar industry experts lined up to speak at B2B LeadsCon and LeadsCon NY.
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Banana Boat Takes New Marketing Tack for Men’s Sunscreen
Banana Boat skips the traditional sunny scenes in its new TV spots in favor of a new pitch for its new line of men’s sunscreen.
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Agencies
Snickers, Volkswagen, Visa, Nike Play in the World Cup
Dozens and dozens of brands are marketing with the World Cup. Check out the winners and losers.
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Agencies
Enabling Data Driven Marketing Worldwide
The Direct Marketing Association recently reported that said confidence in data driven marketing via digital channels is higher than ever, with some 78% of marketers saying it’s the path to new growth.
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Data & Analytics
How Motorola Optimizes Channel Data Management
Channel data management is designed to deliver decision-grade channel intelligence that leads to increased sales and improved incentive program ROI.
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MITX and HubSpot Partner for Co-Located Boston Event
MITX and HubSpot have formed a partnership to unify their FutureM and Inbound conferences this September 15-18 at the Boston Convention & Exhibition Center.
