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Banana Boat Takes New Marketing Tack for Men’s Sunscreen

Banana Boat Takes New Marketing Tack for Men’s Sunscreen

Posted on July 9, 2014 by Chief Marketer Staff

Andrew Adam Newman (NYT)

Banana Boat for Men Banana Boat is out with its first men’s sun care line and it’s marketing and advertising plan veers sharply from the typical theme of sunscreen marketing featuring sunny beaches and water sports. This article lays out the details.

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