2014 - Page 27 of 63 - Chief Marketer

Chief Marketer Listline July 21

Lists featured this week include the American Liberty PAC Email and the Floriana accessories catalog blow-in.

Winning Mobile and Social Campaigns that Connect with Consumers

Looking for award winning mobile and social creative, with measurable results? Consider these three brand-case histories from PRO Award winning agencies.

Agencies

4 Tips for Multi-Device Measurement

Here’s four tips for making the most out of measurement in a multi-device world.

Mobile

Smithfield Steers New App at NASCAR Fans

Smithfield Foods, Waffle House and Richard Petty Motorsports have teamed up and launched a new mobile app aimed at getting (and keeping) NASCAR fans engaged with their brands.

How to Break Down Marketing Silos

Solid advice here on how to break down marketing silos. What every CMO needs to know.

Social

Sequential Social Storytelling Bests One-offs

Tell your brand story through sequential social storytelling and you’ll get better results that the typical campaign.

Top 5 Marketing Technology Skills in Demand

Are you hiring a marketing technology person? Make sure they have the right skills.

Data & Analytics

Facebook and Nielsen in Data Collection Partnership

Facebook keeps an eye of users wireless TV viewership and shares the data with Nielsen.

Social

Have You Shared a Coke Lately?

The Share a Coke campaign has exploded on social with kids posting selfies with bottles of Coke printed with their names.

Social

Pfizer Circulates a Fear of Getting Old

Pfizer regroups on its 2012 “Get Old” campaign with a socially driven campaign that focuses on consumer engagement.

Year: 2014