Year: 2014
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New Content Marketing Strategies
There is more to content strategy than implementation alone, with new research showing that while adoption of content marketing has become prevalent across B2B organizations, the difference between good and great organizations revolves documentation.
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Agencies
Creating a Data Centric View of Customers
Having a customer-centric view is great, but a data-centric view can help you understand intent.
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Agencies
Digital Engagement and Conversion Are Not Synonymous
A sea of engaged customers doesn’t necessarily lead to increased sales. Data is key to bridging the gap.
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Agencies
Chief Marketer Listline Oct. 7
Lists featured this week include Gannett Newspapers Billing Statements and Huck PAC.
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Agencies
Videos Boost Engagement and Conversion for eBags
Videos integrated throughout the path-to-purchase are increasing conversions for online bag and accessory site eBags.com.
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Agencies
Holiday Shoppers Still Price Sensitive: Survey
Consumers are still very price sensitive, and will drive at least five to 10 minutes out of their way to find a better deal, according to new shopper research from parago.
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Data & Analytics
Using Personalization to Increase Conversions
Personalization is being leveraged by digital marketer to turn online visitors into customers, and crazyegg’s blog this week provided a rundown of things marketers can do to make the most of it.
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Social
The ROI of Social Marketing
Gauging the ROI of social media marketing can be a tricky proposition, but International Institute of IT Economics principal Peter Brooks has some ideas on how best to handle it.
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Marketing Technologists Revealed
Chiefmartec.com has released results from the first-ever study of those who identify themselves as marketing technologists, and the results provide some interesting insight into this growing subset of marketers.
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The Customer is King
A CMO Council study looks into how marketing leaders are generating business performance across a new, customer-centric landscape.
