Social Media Listening Helps Qualify B2B Leads
Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.
Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.
Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.
Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives.
Lists featured this week include BookSpan, Sharper Image and Information Week.
This report from Experian Marketing Services identifies six deal-seeking consumer segments and offers up advice on how to effectively market to each group.
Here's 10 tips that mature brands can rely on to create and uphold a strong social media presence to keep customers engaged.
Ten marketing trends for 2014 you may not be thinking about but could help change up your marketing game.
nds and marketing technologies will drive innovation in social media marketing this year.
A fun illusions gallery set up in Grand Central Terminal helped the National Geographic Channel promote its latest series of "Brain Games."
This infographic tells the global story of who uses Instagram to help marketers make the best use of the social media platform.