Chief Marketer Listline Sept. 15
Lists featured this week include Casual Living Magazine and Highlights Hello.
Join Us As We Announce the 2013 PRO Awards Winners
Come join us at the live PRO Awards Gala on October 1 at the Helen Mills Theater in New York City. Cheer! Learn! Steal Ideas!
What Marketers Should Know About Site Retargeting: Q&A With SingleHop
Marketers who haven’t yet learned about or made use of site retargeting are missing out on a big opportunity. But to know what they’re missing out on, a trustworthy definition is in order: “A method that enables advertisers to show an ad specifically to previous site visitors when they are on third-party websites.”
Marketing Via Wearable Technology
This rise in wearable technology is providing opportunities for capturing our customers’ attention are on the horizon.
Fall Marketing Campaigns, With an Eye on Holiday Sales
It's uncertain times and marketing campaigns—often extravagant and expensive—are already reaching consumers.
How to Improve Your Social Media Marketing With 3 Mobile Tools
It's imperative that marketers find ways to “mobilize” their social strategies. These three tools may help.
Social Media Tool Lets Companies Update LinkedIn Pages
Buffer, a social media management tool, now lets users schedule posts on LinkedIn company pages.
Instagram Ready to Sell Ads Within 12 Months
Instagram director of business operations, Emily White, said that her company should be ready to sell ads within the next year.
Study: Email Volume Rose 18% in Q2 2013, Gmail’s New Inbox Didn’t Affect Open or Click Rates
According to a study from Experian Marketing Services, email volume rose by nearly 18 percent year-over-year across all industries in the second quarter of 2013, with catalogers, consumer products and services, and multichannel retailers leading the way. The study also notes that Gmail’s new tabbed inbox, which has caused some email marketers some wariness, hasn’t…
Smartphones and Tablets: 32% of E-Commerce Traffic in 1H 2013
According to a report from MarketLive, a provider of e-commerce technology for merchants, nearly a third of traffic to e-commerce sites came from smartphones and tablets during the first half of 2013 (January-June). However, mobile devices accounted for a much smaller portion of revenue. Smartphones and Tablets MarketLive’s mid-year “Performance Index” report found that 18.6…
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