Lists featured this week include MyTwinn and Discount Dance Supply.

Half of all emails were opened on mobile devices (i.e., smartphones and tablets) in the second quarter of 2013, according to a study from Experian Marketing Services. However, consumers were more inclined to carry out their transactions on desktop computers. According to Experian’s “Q2 2013 Quarterly Email Benchmark Study,” 50 percent of unique email opens…

According to a Wall Street Journal story, Facebook’s Instagram will be ready to sell ads within the next year. The report quotes Facebook veteran and Instagram director of business operations Emily White, who says the photo- and video-based social network doesn’t have any short-term pressure to make money. Instagram, which just announced that its community…

It’s not too difficult to find people who will call the cost of a college education these days highway robbery, but what they might not know is that there are fraudsters who do a little looting of their own, scamming universities out of financial aid payouts. Last school year alone, about $1.2 billion in U.S.…

By Michael Weissman, chairman and CEO, SYNQY Corp. Marketers have a huge problem. They want deep, meaningful relationships with prospects and customers. Yet, shoppers increasingly consume content in smaller bits, in shorter bursts of time, and receive those messages from multiple sources and at different times over the lifetime of the brand experience. The challenge…

Dunkin' Donuts has apologized for the "insensitivity" of an advertising campaign in Thailand featuring a woman in blackface makeup.

Official Olympic sponsors are being beaten by non-affiliated rivals in the race for brand awareness ahead of next year's Sochi Winter Olympics.

For all the talk of the game-changing nature of social media, most companies do a poor job of embracing its opportunities and managing its risks. Find out why.

In the second quarter, Facebook had 819 million mobile monthly active users. According to Experian, 15 percent of all mobile Internet time in the U.S. is spent on social networking sites. Meanwhile, a survey conducted by Constant Contact found that 73 percent of small-business owners use their mobile devices for social media marketing. The message…

The inclusion of Facebook hashtags is actually a drag on the viral reach, engagement and organic reach posts get. There are a number of possible explanations.