Cynthia Galbincea, executive director, marketing communications at the Cleveland Clinic, talks about how the clinic dramatically increased brand awareness through an aggressive content strategy—and some luck.
Optify, a digital inbound-marketing software company, has put together an entertaining (and informative) infographic about the different types of digital marketers out there today. “This fun infographic offers the digital marketers among us a chance to see how we’re illustrated in comparison to other marketers,” writes Danie Pote, content marketing and public relations manager at…
A new survey from Constant Contact finds that about 2 in 3 small-business owners are currently using a mobile device or solution, a promising level of adoption. However, that means a third of small-business owners are lagging behind, with a significant percentage of this group declaring that they have no plans to adopt mobile technology…
Social sites deserve more credit for driving conversions beyond the last touch, according to a report from Aggregate Knowledge. In fact, social influence in the attribution funnel increased in the first quarter of 2013, while the social channel continues to reach and market to the highest-quality users. The “Global Media Intelligence Report” for the first…
By Muhammad Yasin, director of marketing for HCC Medical Insurance Services You know it immediately when you see it: that awkward smiling face on a website, the team of people with perfectly pressed clothing huddled together to solve the next big problem. It is stock photography and you're not buying it.
Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space.
At face value, it may seem like some marketing activities should be eliminated due to a high initial cost per lead.
A combination of social media and email marketing helps charity: water fundraise to bring clean, safe drinking water to people in developing nations. “We operate within a $0 marketing budget, so we don’t use traditional marketing methods like direct mail or buying ads,” said Sarah Salisbury, digital marketing manager of charity: water, via email. “We…
Weather.com is working with Lotame to perfect AudienceFX, the site's audience targeting solution.
By now, if you’re in the business of generating leads, social media is likely part of your game plan. According to an infographic from Brafton, which pulls information from various sources, 90 percent of B2C marketers and 80 percent of B2B marketers invest in Facebook. These numbers are 69 percent and 80 percent, respectively, for…
