Consider this the golden age of data in marketing.

PostRocket, a company that optimizes Facebook page posts, has created a sweet infographic offering 18 tips for creating effective Facebook page posts. Among the tips are: –

According to a study from Econsultancy and Adobe, 94 percent of businesses say it’s “quite” or “very” important to link content management with the ability to measure its on-site performance. Digital asset management and personalization are also key areas that businesses say need to be integrated with their content management system (CMS). However, only 14…

Content marketing is all the rage these days, but it’s not the only or best way to build links. “In fact, placing too much emphasis on content can actually distract from what we should be doing most: approaching the unique needs of each client and niche,” writes Pratik Dholakiya, director of SEO and vice president…

By Paul Taylor, founder and CEO of Webmarketing123 Content marketing and social media go together like peas in a pod, lovebirds sitting in a tree, "Brangelina." You get the picture: the two work well alone, but together? Yowza!

In October, new FCC rules will require marketers to obtain prior written consent to call or text consumer cell phones for solicitation purposes.

In this special report, learn how nonprofits are utilizing social media to build relationships and donors.

According to a study from Nanigans, Facebook Exchange (FBX) retargeting ads that show up in the news feed yield a 197.3 percent boost in ROI compared with ads that appear in the right sidebar of the site. This isn’t too surprising, given how much more users probably look at the news feed as opposed to…

Klout, the divisive measurer of social influence, unveiled Klout Experts last week. The new product is essentially a Q&A feature that will offer a way for users to improve their Klout scores while asserting themselves as topic experts. CEO Joe Fernandez says Experts exists to help users find answers to questions whose answers live outside…

By Debbie Qaqish, principal partner and chief strategy officer for The Pedowitz Group This is the sixth article in a series of articles taking the CMO back to school to learn how to drive repeatable, predictable and scalable revenue performance from marketing. Innovation is broadly defined as new ideas or new ways to compete and…