There's cheekiness aplenty on both sides of a California effort to collect taxes on online sales. Earlier this summer, the Golden State passed a law requiring online marketers with a physical presence in the state to collect these taxes. Wags might ...
A study of shopper behavior by Catalina Marketing finds that the average CPG brand saw 46% of its most loyal shoppers fall away in the last year
Marketers often overlook Flickr as a pivotal resource in the social media space, when in reality the photo-sharing platform is a valuable resource to access millions of consumer viewpoints from all across the globe. . Flickr currently has 40 million active users, hosts 6 billion images, and has increased user uploads 20% year-over-year for the…
Papa John’s, the Official Pizza Sponsor of the NFL, is playing to its most loyal customers while adding new ones by offering the chance to win one of 60,000 free pizzas each week during the regular season.
New dorm rooms to decorate means busy times—and a heavy email promotional push—for Poster Revolution.
Here are five steps to getting triggered email marketing right.
Trends in sweepstake marketing include, threshold prizing, reward social behaviors and gamification.
Walmart has launched a new annual regional program in California. It began with a wave of the green flag at the Toyota Save Mart 350
Tropicana Trop50 introduced two new flavors this summer Lemonade and Raspberry Lemonade by opening up a lemonade stand in New York City's Times Square.
Say in the past you gave loyalty club members a dollar-off discount coupon. Instead, why not offer a 50-cent coupon plus double loyalty currency points?
