Finding the Comfort Zone
Brands at the Bazaarvoice social commerce summit in Austin this spring spoke of using online customer reviews in myriad ways, but they all agreed on one thing
Brands at the Bazaarvoice social commerce summit in Austin this spring spoke of using online customer reviews in myriad ways, but they all agreed on one thing
How do you get your messages into the inbox and not the spam folder? Chief Marketer talked with several industry pros to get their thoughts on email deliverability
The increased information accessible through mobile devices flows both ways, and that has created some new challenges for retailers.
I wind up writing the CM Editor's Note for every August issue, and there just is no point in the calendar when I am less insightful about the future
One-to-one marketing is no longer a buzz phrase. It's been part of the marketing discussion for so long that it's become an accepted philosophy
The proliferation of online advertising networks is creating much ado about nothing, at least in terms of how digital marketing is romanticized nowadays.
One of Estée Lauder's favorite sayings was Tell-a-phone, tell-a-graph, tell-a-woman, based on her strong belief that once a woman tried and liked a product,
Walmart has launched a new annual regional program in California. It began with a wave of the green flag at the Toyota Save Mart 350
Jumptap's MobileSTAT (Simple Targeting & Audience Trends) report for August shows that Apple's iOS continues to hold its dominant lead in mobile operating system click-through rates (CTR).
Bizo, a business-analytics company, recently shared the results of a survey of in-house and agency marketers. Among the key findings is that marketers view display advertising as important as they did last year, and that social media is set to get more attention from marketers.