The Sony Pictures movie Eat Pray Love (EPL) opened in theaters August 2010. Based on The New York Times bestselling book by Elizabeth Gilbert, Sony needed to make the movie a summer hit among women 25-45

7-Eleven wanted to do something that would get fans to remember Slurpee long after their liquid drink was gone

Although the St. Patrick’s Day time period (typically 3 weeks) is a popular time for spirits consumption in the U.S., Pernod Ricard says it has always been dominated by beer, especially in the minds of consumers

In 2010, 7-Eleven needed to drive trial for 27 languishing private label products from fresh fruit to hot foods. Convenience stores were known for quick-sell items. Just 8% of consumers thought of c-stores for meals. In addition, the recession had pushed convenience store sales down 20%

Tide’s disaster relief effort, Loads of Hope, brings free full-service laundry to devastated areas and gives residents and relief workers a simple, basic comfort: clean clothes

On April 5, 2011, American Airlines launched nonstop service to 10 destinations from Los Angeles International Airport (LAX), including a flight to Shanghai

McDonald’s new McCafé Real Fruit Smoothie beverages launched nationally in July 2010 and the brand was looking for a way to create awareness and trial within the African American community.

Mobile phone manufacturer LG wanted to do something about all the misuse of cell phones today, including sexting, mobile bullying, driving while texting and more. The company’s focus groups and surveys uncovered that, to create a conversation between teens and parents, they needed to not come across as preachy.

Despite its popularity, drop-off in interest about sports video game franchise Madden NFL begins as soon as the Super Bowl ends and doesn’t pick up again until the new game launches in August

Tostitos had a unique opportunity to leverage two upcoming college football title sponsorships – the Tostitos Fiesta Bowl and the Tostitos BCS National Championship. As two national games, the brand wanted to make the biggest impact possible and generate high national and regional visibility around both the Tostitos brand and the USO organization