Best Incentive Campaign Agency: OgilvyCampaign: Crack the CaseClient: Intercontinental Hotels Group In February, Intercontinental Hotels Group wanted to attract Hilton Hotel members who were upset with the recent devaluation of their points and increase ...
IBM Australia needed to motivate its channel partners to sell the System X server, making an impact against companies that had been somewhat desensitized after receiving previous IBM incentives
Naturalizer shoes have been known for comfort, but the new Fall line was designed to be stylish as well. If they could get the target audience to try Naturalizers on for 15 minutes, the company felt the brand would sell themselves
Together, Target and Ben & Jerry’s have donated millions of hours of time giving back to local communities. Their combined passion for volunteerism and community outreach created the perfect opportunity for collaboration
Skinny Cow was launching single-serve cups to capitalize on the latest trend in the ice cream category and had to make a big impact with a small budget
Pepto Bismol ‘light’ users are consumers 18-49 who keep a bottle of Pepto Bismol in the house for emergencies, but don’t often use it. Procter & Gamble wanted those consumers who have a bottle in-house to use it more frequently
Microsoft felt that the best way to get cynical consumers to embrace the new Windows 7 operating system was to let them ‘see it to believe it’
NIKE is a leading producer of athletic performance apparel and footwear to college football with its ProCombat line
The Army National Guard Education, Incentives and Employment (EIE) Division is dedicated to helping ensure the success of President Obama’s ‘Educate to Innovate’ initiative
Tostitos had a unique opportunity to leverage two upcoming college football title sponsorships – the Tostitos Fiesta Bowl and the Tostitos BCS National Championship. As two national games, the brand wanted to make the biggest impact possible and generate high national and regional visibility around both the Tostitos brand and the USO organization
