Holding the World Cup in South Africa was a milestone that Coca-Cola wanted to celebrate. They embarked on a 211-day World Cup trophy tour, visiting 130 cities in 84 countries

ESPN wanted to create a compelling event marketing campaign to drive support for their coverage of the 2010 FIFA World Cup, which would include more than 230 hours of live HD programming – all 64 matches

In 2010, the Israeli Ministry of Environmental Protection launched an advertising campaign to promote environmental awareness. Shortly thereafter, Coca-Cola Israel launched its own program designed to create a positive change in attitudes toward the environment and recycling

To maintain its position, draw new young customers to the brand and create deeper involvement with existing customers, Coca-Cola wanted to show the younger generation in Israel that Coke understands them and is immersed in their world

Interest in the TV show 24 dropped significantly when it was announced that season 8 would be the final season. Maintaining fan engagement from the grand finale episode to the availability of the DVD set was both critical and challenging