Phone-Based Analytics Ring True
Meineke Car Care Center is taking a minimalist approach to data analysis: All it uses to fuel its calculations are phone numbers. The company uses between
Full Coverage: Integrating Social, Direct and Mass Media Insures Success for SBLI
When people get to certain stages of their time shuffling around in this mortal coil say, getting married or becoming parents they realize that life insurance
E-mail Metrics That Matter
For geeks and wonks, the ease of accessing a multitude of e-mail marketing metrics is akin to being the proverbial kid in a candy store. But just as even
NWF Moves Quickly on Spill With Direct Mail
Timing is everything in dealing with a news-focused fundraiser. When an oil rig exploded on April 20, spilling oil into the Gulf of Mexico and threatening
Ben & Jerry’s Lids Sinc With iPhone App
Besides its Twitter tour, the Vermont ice cream superpower has launched another way to get people in touch with its treats: an iPhone app that makes visions
Events: Dirty Streets Make Great Canvases
City streets have a well deserved reputation for being filthy. And whether that's a good or bad thing depends on your perspective. GreenGraffiti, a company
Beyond the Carrot: Using incentives to inspire your sales team to engage
Companies use incentive campaigns to inspire sales reps when its time to launch a new product, gain market share or meet quarterly goals. The internal
What’s Next for Text?
Nielsen predicts that by the end of next year, the number of smartphones and plain old feature phones in the U.S will be equal. Does that spell the eventual demise of text messaging, or even its gradual dropoff
Lunchbox Wars: Hillshire Farms Throws Down the Tasting Gauntlet to Moms
Moms, Hillshire Farms is throwing down the gauntlet and it kinda smells like ham. Before school gets back in session, the brand is calling on lunchbox-packing
The Road to Great Advertising: What Brand Can Learn From Direct
Most ad agencies and clients want to create great advertising. Unfortunately, despite Clios and Superbowl polls, great advertising is often difficult
