Salvation Army Rings Up Credit Card Kettles
The Salvation Army has a new tool in its holiday fundraising arsenal—credit card kettles.
The Salvation Army has a new tool in its holiday fundraising arsenal—credit card kettles.
Tropicana Entertainment LLC has hired David Zamarin to serve as senior VP and CMO.
ComScore and Information Resources Inc. have teamed up to create an offering that measures the effectiveness of online advertising campaigns in building sales of consumer packaged goods brands.
Third-quarter direct response operations recorded a $2.3 million net loss at Gander Mountain, while the outdoors products marketer
Fast food chain Wendy’s International has selected Options Media Group Holdings, Inc., to help roll out a mobile couponing campaign.
The holiday 2009 catalog from DeSantis Collection offers discounts and incentives to purchase its menswear offerings. The American Bird Conservancy asks
There's been a lot of talk among direct marketing industry veterans about reinventing themselves in the digital age. And this, of course, is followed by a crowd of social media consultants with creative concoctions for how to prosper in times of change.
International Consolidated Companies, Inc. (INCC) has named Stanton Remer its CFO.
MMAC, LLC will acquire Trudy Corp.
StrongMail has acquired The Email Advisor, an email marketing consultancy firm with a focus on email strategy and channel optimization