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ComScore, Information Resources To Online Ad Evaluation Tool For CPGs

ComScore, Information Resources To Online Ad Evaluation Tool For CPGs

Posted on December 22, 2009 by Chief Marketer Staff

ComScore and Information Resources Inc. have teamed up to create an offering that measures the effectiveness of online advertising campaigns in building sales of consumer packaged goods brands.

The new solution merges IRI’s Consumer Network household purchase panel, which measures retail sales in all channels with comScore’s ability to understand which panelists were exposed to online advertising.

The offering will be integrated into comScore’s AdEffx suite of products.

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