Tips for Street Stenciling

|  by Chief Marketer Staff

To promote the release of Tim McGraw's latest album, Southern Voice, a two-part teaser street-stenciling campaign was produced and executed in October by Attack Marketing. The campaign accounted for more than 17 million impressions in the month leading up to the release

Kraft Bets on Bloggers

|  by Chief Marketer Staff

Kraft Foods is making it easy for moms and other home cooks to use its Velveeta brand cheeses when cooking by continuing its push to increase the number of recipes available to consumers that incorporate Velveeta processed loafs.