Hilton Ties Loyalty Contest to Clooney Movie
Fresh from a prominent and recurring placement in the latest cable hit "Mad Men," Hilton Hotels is partnering again, this time with Paramount Pictures
“Sherlock Holmes” Challenge Offers Clues to 7-Eleven Food
The coffee cup sleeves at 7-Eleven offer a clue—"How Holmes Are You?"—to its latest promotion tied to an upcoming Warner Bros. Pictures' film.
News Briefs
JETBLUE and HERTZ: have launched "Jet & Drive Giveaway," which offers customers the chance to win one of five trips plus one of more than 100 daily prizes
Entiera Taps Ramin Mikaili For Senior VP Position
Entiera has named analytical marketing expert Ramin Mikaili as senior VP of professional services. Entiera provides marketing automation software.
Marketing Firms Ink Partnership Focusing on SE Asia
Iris Worldwide, a marketing network firm, has inked a partnership with Edge, an integrated marketing agency with offices in Vietnam, Singapore and Thailand.
Coldwater Creek CFO Resigns
Tim Martin, senior VP and CFO of Coldwater Creek Inc., has resigned from the company
JC Penney To Discontinue Big Book Catalogs
J. C. Penney Company, Inc. will discontinue its twice-yearly
CPA Boys – no sleep at ad tek (A parody)
It is that time of year, one of reflection and thanks. This thanks is for you, our readers and sponsors who make DMConfidential possible. Happy Thanksgiving.
The Recipe for A Worse Internet
I think we have all heard the expression the customer is always right. It's a saying that somehow the majority of American consumers have internalized, acting with a growing sense of...
Adcurate(sm) Audience Platform Provides Advertisers With the Ability to More Accurately Reach Millions of Users Across the Web
Adcurate, Inc., a subsidiary of United Online Inc., has launched an audience platform that provides advertisers with the ability to more accurately market across the Web to United Online's domestic online audience of over 50 million registered accounts using verified data characteristics.
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