News Briefs
THE MOORINGS: international yacht charter company, has launched the "Treasure Hunt" sweepstakes with a chance to win monthly prizes and the grand prize
THE MOORINGS: international yacht charter company, has launched the "Treasure Hunt" sweepstakes with a chance to win monthly prizes and the grand prize
LBi, a digital marketing and technology agency, has named Frank Pedersen its U.S. chief operating officer
Donnelley Marketing has hired Eric Raymond to serve as its VP of sales and marketing. Separately, Jean Moseley has been promoted to VP of solution delivery and Cece Hawkins has been promoted to VP of business development.
The stores aren
Hachette Filipacchi Media has inked a multi-year deal with Equifax Database Services. Under the terms of the agreement, Equifax will support the magazine publisher's direct marketing efforts and its list rental business.
CDC Software Corp. generated $48.6 million during its third quarter, down from $60.5 million in third-quarter 2008.
Business-to-business multichannel marketers all face the same challenge today: how to maintain or grow our active customer databases despite the increased cost of prospecting and the declining sizes of the lists we traditionally use for prospecting. Often, B-to-B list owners do not even rent their lists and certainly will not rent their e-mail lists. A…
The Federal Trade Commission has revamped its guidelines concerning endorsements to take account of the new boom in social marketing, blogger endorse¬ments and word of mouth promotion.
The Autumn Roots
Consumers waiting in line for their flu shots—and the docs with the needles—aren't the only ones concerned about healthcare reform. B-to-B marketers have their brows furrowed too.