Credit Card Mailings Rise In October

|  by Chief Marketer Staff

U.S. credit card mailer sent 180 million direct mail solicitations to consumers during October. According to Mintel Comperemedia, which tracks card issuer mail volume, this is the highest per-month total seen since December 2008. More, along with The Cynic's Take, follows.

Build Community By Encouraging Customer Participation

|  by Chief Marketer Staff

When someone makes a purchase or performs a desired action on your site, do you sit back, kick up your feet, and pat yourself on the back for a job well done? You shouldn't. That's because you'd be missing an opportunity to solidify your relationship with the customer—by encouraging the development of an ongoing chain…

Credit Card Direct Mail Rises 34% in October

|  by Chief Marketer Staff

Credit card issuers sent out 180 million credit card offers to U.S. consumers last month, a 34% increase from the month before and had the highest monthly total since last December and the largest increase this year, according to Mintel Comperemedia.